Founded in 1927 in Paris Vetra is still today owned and run by the Beerens family, keeping vivid an authentic French workwear label committed into the highest quality, traditional designs that remain timeless against ever-changing fashion trends.  

Using only traditional fabrics such as cotton twill, moleskin, cord and favouring hues of blue which were commonly used by craftsmen, factory workers and cattle dealers throughout history, Vetra has built a reputation for quality that ensures each garment stands the test of time.