Men's Mizuno

The sneaker industry uniquely connects fashion, culture and sport in a single product. Mizuno Sportstyle is the lifestyle extension of Mizuno — a heritage sports brand that has spent over 100 years crafting, innovating and surprising with performance-focused products. While the move into lifestyle came later than some competitors, the brand isn’t focused on catching up, but on carving its own path alongside them.

Rather than trying to overtake others, Mizuno Sportstyle aims to step out of its lane and reach beyond it. By clearly defining and communicating what “tradition” and “innovation” mean for the brand, it builds depth through storytelling, strengthens brand awareness and shapes perception in line with its core values — ultimately fostering a community that enhances the identity of Mizuno Sportstyle.